Free resource · Worksheets and checklist, 14 pages, A4

One Product, Three Ad Angles

Write three ad briefs for one product, with proof behind every claim: a product-facts sheet, three buying situations, one brief per angle, a claim-to-proof sheet, a storyboard, the checks to run before any money moves, and a page to record your own decisions.

What is inside

  • A product-facts sheet: what a photo or short demo can prove, and what it cannot.
  • Three buying situations, and one written brief per angle with the proof each message needs.
  • A claim-to-proof sheet and a three-part storyboard, each with a completed row from a fictional Jaipur seller.
  • A "before you spend" check and a decisions page: spend limit, review date, what you will review and where the figures come from.
  • Free, no purchase
  • 14 pages
  • Print or fill on a tablet
  • Made by SR Publishers, not a paid sample

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